Compassion’s Where We Work - In progress/NDA
About 20,000 people visit this page annually to learn more about where in the world does Compassion fulfills its missions to help release children from poverty.
My Scope:
UX Designer
Tools:
Figma, Quantum Metric
Client:
Compassion International
Duration:
April 2022 (2 weeks)
My Role:
UX Design Intern II
Team:
Me (UX Design Intern II)
Erik Carlson (Senior Manager of DX)
Jeff Thompson (Senior UX Architect)
Colin Sandlin (User Experience Architect III)
Kristen Reyes (User Experience Specialist II)
Justin (Senior Software Developer)
Abby Ryckman (Creative Intern)
Ashley Jarvis (Developer II)
Desiree Salcido (Web Developer II)
Janette Rovansek (Manager of Digital Production)
Naomi Leak (Marketing Communications Specialist)
Ava Bruns (Supporter Experience Specialist)
Bailey Gent (Project Manager II)
Brandy Lovelace (Manager of Creative)
The problem
Compassion wants to inform people that we work in 27 countries and are supported by 14 global offices in the world. Child sponsorship is not yet available in the two new countries (Myanmar & Malawi).
The goals
UX — Update from 25 to 27 countries, we do not want to generate excitement around the approval of sponsorship in two new countries (Myanmar and Malawi)
Business — The purpose of the campaign is to update the website to reflect Program’s expansion. We now work in 27 countries (including Myanmar and Malawi).
Rapid customer insights discovery
Customer signals from our Quantum Metric
Attention level: Very low by the time they scrolled 60%
Insights: By the time users scroll to South America, most of their attention span is already gone
Initial Design …
Proposed design
Proposed design for the expansion blog/news page
Page flow
