Building on a Cohesive Brand

Transform manufacturing with Xemelgo's innovative Smart Manufacturing software suite. Harness IoT power for real-time insights, eliminating waste and optimizing operations. From raw materials to finished goods, streamline WIP, inventory, assets, and shipments. Experience efficiency on any device. Elevate your manufacturing game now.

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Role: Marketing Manager, Creative & Brand

Team Collaboration: Executive team, Product Manager, Sales, Engineering, UX

Problem:
At Xemelgo, after securing seed funding and positioning ourselves as industry leaders in an emerging market, establishing a cohesive brand design became crucial to differentiate from competitors and amplify upcoming marketing initiatives.

As a creative leader, I spearheaded the direction and execution of all creative initiatives. I focused on equipping our sales team with essential tools and resources to enhance their effectiveness in the context of an extended sales cycle.

Security whitepapers & API documentation

Worked closely with the engineering team to establish trust by showcasing the brand's commitment to security. Enabling developers, partners, and third-party integrators to understand the functionalities, capabilities, and limitations of the API. Overall, enhancing user experience which ultimately strengthens the brand's reputation and fosters collaboration with developers and partners.

Trade Shows & Conferences

Worked closely with the sales team and our business partners, I designed and shipped artwork and graphical assets to bring awareness of Xemelgo at trade shows. From the booth banner on the show floor and the large Xemelgo video covering 4 wall sides.

  • BIG NRF Retail 2023 in NYC (35,000 attendees)

  • Promat Show 2023 (45,000 attendees)

Magazine Ads

I designed and shipped the advertisement to bring awareness of Xemelgo to aerospace manufacturing businesses

  • 500 average daily readers

  • 10,000 direct distribution magazines

  • 15,000 online readers

  • Two months of impressions

  • 29-minute average

Sales enablement with collateral

This comprehensive toolkit became the cornerstone of our business, empowering us to confidently venture into the market and seize opportunities.

App Store & Google Play Store Photos

I lead the initiative for the Xemelgo team to update app store preview images. Critical for attracting potential users by visually showcasing the key features, design, and functionality of the app — Creating a positive first impression.

Explainer videos

I edited and created these videos to simplify complex concepts, engage viewers, and drive conversions by effectively communicating the benefits and features of the software in an engaging and memorable way.

 

HTML email — Customer Success

I collaborated with the product and engineering teams to ensure that our maintenance shutdown emails are on brand.

 
 

Conclusion ♡

I’m forever grateful to be part of a founding marketing team! I will always remember this team. I learned so much in such a short amount of time. The journey of Xemelgo's brand has been an incredible endeavor. Through strategic planning, meticulous design, and a deep understanding of our target market, we have successfully positioned Xemelgo as an industry leader in a rapidly emerging market. Our cohesive brand design paves the way for our next phase of growth. With a strong brand identity and a team equipped with the necessary tools, Xemelgo is primed to make a lasting impact and establish itself as a driving force in all industries.

 

Partner Marketing

Designed Xemelgo’s first GIF

Coordinated recruitment of SWE candidates 2022

PNW Aerospace Event 2023 — Coordinated the booth setup